Be The Game™ Sportswear Inc. is a national, community driven organization whose mission is to encourage children and individuals to give back and make a difference within their community and beyond through the sale of cool, cutting edge merchandise. The belief that life is always richer when you give back is a personal philosophy that BTG founder, Joe Drexler, has made and this, in turn, is the driving force behind the company’s culture. Joe and his 4 children have adopted this guiding principle throughout all they do and participate and contribute to a number of charities through their passion for running, hockey, soccer… you name it, they are doing it!

From an early age, participating in sports provide children with valuable life lessons. Children develop leadership skills, sportsmanship, passion, goal setting ~ and most importantly….healthy lifestyle choices. Children learn to chase their dreams and strive to reach their goals. They learn to "win with pride and lose with dignity" and grow from these lessons. They make life-long friendships but most importantly it’s about family, time well spent and everyone having fun!

The unfortunate reality is that 1 in 3 Canadian families are unable to provide their children with this life changing opportunity. The financial strain on a family of 4, for example, can be very challenging. Joe’s family was in this exact situation so he recognizes the need for change and support. Had it not been for the support that his family was afforded, his children would have never experienced the wonderful life experiences brought forward through minor sports. It is this very reason why BTG and its vision means so much to Joe and his family. Be The Game™ Sportswear Inc. was born out of the recognition that all families deserve the same support.